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Brand new BC wine supports the Great Bear Rainforest

Posted on 19. May, 2009 by Bernice Paul in BC, Videos

Ecosystem conservation is a big deal to us British Columbians; there’s the sense that environmental stewardship is everyone’s business. Many BC organizations take this quite literally, including White Bear, the latest addition to the Artisan Wine Co.

Home of the white Spirit bear (just one of the many species that depend on the intact rainforest for survival), the Great Bear Rainforest has lately been cited as a conservation success story because of the multi-stakeholder approach taken to achieve the Great Bear Rainforest Agreement. Two million hectares are now protected against logging; outside of the protected areas Ecosystem Based Management will be implemented for logging operations; and conservation-based economies will be supported in coastal communities.

At this year’s EPIC Sustainable Living Expo, the White Bear label was launched to an environmentally tuned-in audience. A 2007 Pinot Blanc and 2008 Sauvignon Blanc were sampled by thirsty expo-goers. I had the chance to ask Sierra Club of BC’s Moira Campbell about the uniqueness of the Great Bear Rainforest, and to talk to Janelle Donn from White Bear about how the winery is helping.

Lead photo courtesy of White Bear Wines.